Must Read: 'Anti-Viral-Leisure' Could Be a $20 Billion Opportunity, This Is Not the End of Fashion

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Must Read: 'Anti-Viral-Leisure' Could Be a $20 Billion Opportunity, This Is Not the End of Fashion
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Plus, Charlotte Tilbury sells majority stake to Puig.

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Author:Ana ColónPublish date:Jun 4, 2020These are the stories making headlines in fashion on Thursday.Fashion businesses have taken significant financial hits due to the ongoing Covid-19 pandemic. As these companies look for ways to get through it, a new category is emerging: protective apparel and accessories — or anti-viral-leisure, as WWD has coined it.

" {The New York Times} Business of Fashion reports that on Thursday, Puig — parent company to Carolina Herrera, Dries van Noten, Nina Ricci and more — announced it would acquire a majority stake in Charlotte Tilbury, with the brand's founder expected to stay on as chairman, president and chief creative officer.

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