Plus, Ahluwalia wins the 2021 BFC/GQ Designer Menswear fund.
, founder of Ahluwalia, as the winner of the 2021 BFC/GQ Designer Menswear Fund on Monday. The designer will receive a year-long business mentorship, pro-bono legal services from Sheridans and a £150,000 cash prize.
"There can only be one winner and Priya proved to be the strongest candidate showing incredible creativity along with a business strategy that embodies the future of British fashion, with environmental and socially positive practices at the core of the brand," said Caroline Rush, the Chief Executive of the British Fashion Council, in a press statement. "The committee is confident she will use the fund to her best advantage to propel and cement Ahluwalia on the global stage.
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