Originally intended as a way to differentiate craft beer from macro brews, the tallboy has become a tyrant (via punch_drink)
without instantly feeling full or hungover the next day. It’s wallet-friendlier, considering 12-ounce cans often come in six-packs and 16-ounce cans in four-packs—72 ounces versus 64 ounces. And, crucially, it promises a better drinking experience from first to last sip. “For me, personally, I love that the beer stays alive for the drinking experience,” says Doug Reiser, co-founder and COO of North Carolina’s.
Still, Burial cans mostly in 16 ounces, counting factors like better costs for breweries, the opportunity to get beers into entertainment and sports venues and that bigger cans mean bigger canvases for the brewery’s label art. But its core lagers and IPA come in 12-ounce cans, which, Reiser says, diversifies their “fit on shelves” and reaches “a wider array of customers.”
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