Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter's new CEO, as the company tries to reverse a plunge in ad revenue
Yaccarino will take over a social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal, which is owned by Comcast Corp"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk said in a tweet on Friday. "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Twitter's "trajectory will immediately take a 180-degree turn" under her leadership, said Lou Paskalis, a longtime ad industry executive and CEO of AJL Advisory, a marketing consultancy. While Musk said Yaccarino would help build an "everything app," which he has previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran signaled that digital ads would continue to be a core focus of the business.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NBCUniversal ad chief Linda Yaccarino in talks to succeed Elon Musk as Twitter CEOTesla shares rose 2% on the news, as some Tesla investors had worried Musk was growing too distracted with his management of the social media company.
Read more »
Elon Musk hires ex-NBCUniversal ad chief Linda Yaccarino to be Twitter's CEOTwitter has suffered a rapid decline in advertising revenue since Elon Musk took over the social media platform last year.
Read more »
Elon Musk says he's hired new CEO for Twitter; is it NBCUniversal's Linda Yaccarino?Twitter Chief Executive Elon Musk says he's found a new CEO to run Twitter and its parent company, X Corp., and 'she' starts soon.
Read more »
Musk confirms Twitter's new CEO is ad guru Linda Yaccarino from NBCUniversalElon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. On Friday NBCUniversal said that she would be stepping down from the company as chairwoman for global advertising and partnerships. Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers.
Read more »
Musk confirms Twitter's new CEO is ad guru Linda Yaccarino from NBCUniversalElon Musk has confirmed that the new CEO for Twitter, or X Corp., as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.
Read more »
Musk confirms Twitter's new CEO is ad guru Linda Yaccarino from NBCUniversalElon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.
Read more »