Twitter’s billionaire owner Elon Musk announced Friday that the platform would be launching differently colored badges to distinguish between accounts.
SAN FRANCISCO, United States – “Gold check for companies, grey check for government, blue for individuals and all verified accounts will be manually authenticated before check activates.”
The Tesla and SpaceX boss’ proposal for users to be able to pay to be “verified” and obtain a blue badge on their profiles has caused confusion since he acquired the social media giant last month. The first rollout of Musk’s subscription plan in early November quickly went south, with many accounts paying for the blue check and then impersonating world leaders, celebrities or companies.
Musk has said that he wants to charge users for subscriptions to the social media platform to diversify its income stream. Twitter currently depends on advertising for 90 percent of its revenue.
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