.ElonMusk aims for Twitter overhaul next week and laying off 50% of staff
The social platform will begin selling the updated version of Twitter Blue, the app's premium service, as early as Monday, according to Bloomberg. This version will provide users with a verification badge confirming they are real people and will give them top priority in search results and replies.
This new product also arrives as Musk is considering laying off a large portion of the company's staff.Musk is expected to lay off 3,700 of Twitter's staff, or 50%, according to Bloomberg. The layoffs are part of the billionaire's attempt to cut costs after paying $44 billion for Twitter. Musk is expected to inform affected staff on Friday.
The billionaire has been considering the necessity of layoffs since his takeover of the company last week. While early rumors alleged that Musk would lay off 75% of the company's staff, Twitter and Musk denied the claims. Musk previewed his plans for Twitter Blue on Tuesday, suggesting it would cost $8 and offer users identity verification. The project was not well received and was criticized by Stephen King and Rep. Alexandria Ocasio-Cortez for changing Twitter's verification process.Musk has worked quickly to establish his control of the company. The billionaire dissolved Twitter's board of directors on Monday and changed the website's front page within days of his takeover.
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