Apple just released Apple Music for Artists, proving that music streaming's real value for most musicians is data and not money
. Ek was sharing the detail to highlight the success of Spotify for Artists, the company’s analytics dashboard for musicians, which provides information such as playlist inclusion, streams by time period and geographic rankings of popularity.released Apple Music for Artists on Thursday — an analytics platform that had spent the last year in beta mode but is now available for all artists on the streaming service.
As streaming becomes more and more of the centerpiece to artists’ business strategies, so does the opportunity for streaming services to get closer to artists and their labels by sharing their information insights back to that user base. Several artist managers say that analytics platforms are essential to their business, and that major artists typically have at least one or two people who keep tabs on specific streaming figures and markets.
After Cobb released his first record, VanCleave says, he noticed that it was streaming particularly well in cities like Helsinki and took that data to agents to schedule shows in the Nordic region. He adds that he checks various analytics “at least weekly” and has found the Spotify for Artists mobile app useful for pulling up a stat or two on his phone in a business dinner: “If you’re talking to a promoter or agent, it’s really helpful to have all that right at your fingertips.
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