Alejandro Sanz was honored with the Lifetime Achievement Award at the 2024 Billboard Latin Music Awards. Read his speech on Billboard.
Alejandro Sanz during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.for the generosity of giving me this award, which means a lot to me,” Sanz, who was presented the award by Spanish pop artist Ana Mena, said during his acceptance speech.
“I want to dedicate it of course to you, the comrades who make music. There was a time when making music in Spanish was not so easy… I’m not saying that it isn’t easy now, but I’m saying that you should enjoy it a lot, that you should feel proud of what has been achieved here through many generations, through many different genres. All genres have their moment, their place, they are all wonderful and they are all unique like us, like people.
The Spanish singer-songwriter also promoted his new single “Palmeras en el Jardín,” set to drop on Oct. 25 and part of his forthcoming album. “It’s one more reason to be happy. Music is what moves this heart that has been walking for so long. Long live music, long live life,” he noted. “It’s a story of love and of wanting to change everything in your life so that someone feels comfortable,” he toldLeila Cobo.
Past recipients of the Billboard Lifetime Achievement Award include Armando Manzanero, Intocable, José José, Los Ángeles Azules, Los Temerarios, Maná, Marco Antonio Solís, Miguel Bosé and Ricardo Arjona, among others.‘If I Start Throwing Dirt, It’ll Never End’: Alex Van Halen on Why He Didn’t Want His ‘Brothers’ Book to Be a Tell-AllLupillo Rivera Slams Diddy at 2024 Billboard Latin Music Awards: ‘I Take It Personally’.
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