MusicWatch's latest project on music discovery surveyed 1000 music listeners in the US, covering their music listening habits and topics around the discovery experience.
For generations, radio, retail and recommendations drove music discovery. These"3 R's" helped to create awareness of new music; curated by DJ's, record store staff and our closest friends. By the late aughts the discovery scene began to shift, with digital downloads and nascent streaming models taking a greater role, CD sales waning, and increasing emphasis on re-discovery of catalog music.
We learned that, from a fan perspective, music discovery has never been stronger. More touchpoints are available to fans for music discovery, and they are using them. They believe that streaming and social media have improved discovery. Discovery is more diverse; with appetite for new and catalog songs, and new and familiar artists. Fans are activating like never before, re-listening to newly found music, and diving deeper to make a connection with the artist.
These"re-streamers" also go deeper into the artist's catalog, looking for lyrics, pictures or artist information. This activation can have direct financial impact for artists. Impressively, 42% look for tour information and 46% search for places to buy the music.Streaming features supporting music discovery are highly effective
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