Most industries welcome product placement on TV shows. But what if your product is mushrooms — and they're seen atop zombie heads, or threaded through their decomposing bodies, during the apocalypse?
Most industries welcome product placement on TV shows. But what if your product is mushrooms — and they're seen atop zombie heads, or threaded through their decomposing bodies, during the apocalypse? Not so appetizing.The mushroom industry is so far sanguine about "The Last of Us," the apocalyptic HBO series in which a fungus infects the world, turning people into mushroom zombies.in 2022, notes Mushroom Council spokesperson Eric Davis.
"So it’s no surprise to now see them on new television programs. We are confident that people will continue to load their plates with delicious, nutritious and fresh mushrooms — maybe even while they catch the latest episode.” The zombie heads in "The Last of Us" look a lot like "delicious" chicken of the woods mushrooms, and "you can never turn me off those," said Jennifer Knox, a poet in Iowa, who is curating a public art project about mushrooms called Mycyowa.
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