Retailers are getting creative about ways to welcome shoppers back to their neighborhoods.
With stores across the country in varying stages of reopening, retailers and local organizations are getting creative about ways to welcome shoppers back to their neighborhoods.
Along with record-high unemployment and spikes in COVID-19 cases in certain states, retailers are dealing with consumers who have been spending less and staying at home more. Millions of those potential customers have grown more accustomed to online shopping and others have become increasingly thrifty as the pandemic drags on. The U.S. Department of Commerce’s Bureau of Economic Analysis reported that consumer spending or personal consumption expenditures dropped 13.6 percent to $1.
In advance of its Phase 4 reopening on June 26, Chicago, one of the U.S. cities that faced tens of millions of dollar worth of property damage due to vandalism, is launching a yearlong digital marketing campaign — “Let’s Meet #OnTheMile” — that plays up a local-first approach. “We’re hoping for some normalcy,” said Adam Skaf, spokesman for The Magnificent Mile Association.
As part of the MMA’s “Summer of Art” program, artist Sam Kirk has installed several pieces of art that were originally part of a 350-foot installation last year during New York City’s World Pride event. Kirk’s installations can be found in several locations, including in front of damaged stores along the Magnificent Mile through July 26. The artist’s aim is to celebrate the LGBQT community, especially the under-represented.
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