MultiChoice proud to support Afrikaans, not Steve Hofmeyr

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MultiChoice proud to support Afrikaans, not Steve Hofmeyr
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The company has decided not to broadcast any content that includes the controversial singer on any of its platforms.

MultiChoice has announced that it no longer wants to be associated with Hofmeyr or any of his past or future content after it threatened to withdraw its sponsorship of an Afrikaans music awards show held earlier this month if a new music video in which Steve Hofmeyr appeared wasn’t removed as a nominee in one of the categories.

In a statement regarding the matter, MultiChoice’s group executive for corporate affairs Joe Heshu said: “We are committed to the building of a non-racial society and strongly condemn any acts of discrimination. “It has come to our attention that Steve Hofmeyr was nominated for a Ghoema music award in the category for Best Music video. We have requested that Steve Hofmeyr not form part of the event that we sponsor as his views are not aligned with our values. We welcome a society where freedom of speech is celebrated, however, we take a stand against racism.”

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