A survey conducted by Screen Engine/ASI, one of Hollywood's leading research firms, offers clues as to who paid to watch Mulan on Disney+.
is rated PG-13 like Disney's all-audiencegoing forward is that it has a good recommend score, and specifically among parents," says Orne."My prediction would be that based on patterns of other family movies, moms will start to come in the second and third weekends.
The signs are good."Mulanwas watched together on average by 3.5 people, says Screen Engine. That's slightly higher than the norm . And females ages 13 to 34 watched it together with four people or more. Caro's film played to a more ethnically diverse audience than other PVOD titles, according to Screen Engine. Caucasians made up 35 percent of those surveyed, compared to a norm of 44 percent.stars Liu Yifei as the young Chinese heroine who disguises herself as a man to fight in the Imperial Army in a film carefully designed to appeal to Western and Chinese audiences alike. The Disney pic will need to do big business on PVOD to land in the black, considering its $200 million production budget before marketing. In some territories — including China and Japan — the tentpole will play on the big screen. It opens at the Chinese box office on Sept. 11, a week after earning a promising $6 million from a handful of smaller Asian countries., but says turned a profit. It has also said the family pic earned $100 million in PVOD rentals in the U.S. in its first few weeks.will remain a premium offering on Disney+ until early December, when it will be made available at no extra cost to all subscribers of the streaming service.
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