Disney+ customers can pay $29.99 to watch Mulan in September
will be offered to Disney+ customers in the U.S. and other select markets at a premium price of $29.99 beginning Sept. 4.is among a handful of Hollywood tentpoles that have seen their spring and summer release dates delayed several times due to the novel coronavirus pandemic and subsequent theater closures.The decision to now bypass cinemas and debut the family adventure on Disney+ is a major blow for theater owners who were counting on playing both that film and Warner Bros.
Niki Caro directed the live-action adaptation that stars Crystal Liu as Mulan, a woman who disguises herself as a man to spare her elderly father from military service.Of all the major Hollywood studios, Disney has been viewed as the biggest proponent of theatrical windows. In a call with investors, Walt Disney Co.
"That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform, but also the number of transactions we get on that PVOD offering," Chapek continued.was originally set to hit the big screen on March 27 but was subsequently delayed three more times before Disney unscheduled the pic.
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