The Advertising Regulatory Board has taken MTN on over a misleading phone contract advertisement.
The Advertising Regulatory Board has found that MTN misled customers with a promotion it held for the Samsung Galaxy S21 and Galaxy A22 5G.
The ARB offered MTN an opportunity to respond to the complaint. MTN did not provide feedback except to acknowledge the request and thank the self-regulatory association for its work. “It is noted that even if the explanation is there [in the T&Cs], this is simply fixing a misleading impression already created by the advertisement,” the ARB stated.It ruled that MTN’s advertisement was misleading.
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