After years in the vault, MTN DEW Pitch Black might actually be staging a comeback.
Weeks after a special trademark filing was made on behalf of PepsiCo, it looks like the soda-maker might actually be gearing up a revival of one of its most favorite drinks. Over the weekend, fans of MTN DEW Pitch Black noticed a new listing on the official PepsiCo beverage facts website. According to that listing, MTN DEW Pitch Black is being revived as an exclusive flavor to Speedway stores.
Should the MTN DEW brand in fact bring back Pitch Black, it'd be the first time since 2005 the drink has been widely available in the United States. Despite a continue presence in Singapore and Malaysia, Pitch Black was first introduced in 2004 before the flavor profile was altered in 2006. It was then available in very few markets stateside between 2011 and 2019 before being discontinued across the board in 2020.
If Speedway managed to land the Pitch Black exclusive, it wouldn't be the first DEW flavor it landed. MTN DEW Spark was the convenience store chains' first exclusive a few years back and was so popular, the brand added the flavor to its permanent lineup nationwide.
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