Viewers have fled left-leaning MSNBC since Vice President Kamala Harris lost the general election to former President Trump on Nov. 5. The audience for the Comcast-owned channel is down 46% compared to the first 10 months of 2024.
When a sports team loses, its fans don't hang around for the postgame show. The same goes for the tribal habits of cable news audiences. Viewers have fled left-leaning
's biggest stars, including Rachel Maddow, Joy Reid and Stephanie Ruhle, have been asked to take pay cuts, as revenues and profits come under pressure. While Fox News is more dominant than ever in the ratings, its corporate parent, Fox Corp., also faces uncertainty. Rupert Murdoch’s attempt to give control of his media empire to his son Lachlan was rejected by a Nevada probate commissioner this week.
has 820,000 viewers, up 35% from that year. CNN, which has faced management changes and a shift away from opinionated hosts, has not fared as well, dropping 34% over the period to 493,000 viewers. All of the cable news channels saw growth over 2023 thanks to major political events as the party nominations and debates brought in larger audiences. Through Dec. 10, Fox News is up 21%,
's was on track for a second consecutive year of audience growth, a rarity in the cable business these days. Nielsen data shows that most of those viewers — likely fatigued or depressed about the election's outcome — are tuning out news altogether. Many of them have headed for outlets that provide escapist entertainment, such as the Hallmark Channel. The postelection dropoff has happened before.
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