Jimmy Donaldson is the biggest YouTuber in the world with 172 million subscribers - what makes him so popular?
Jimmy Donaldson, the person the online world knows as MrBeast, is the biggest YouTuber on the planet - and with that popularity comes large sums of money.
It's unclear exactly how much money he actually pockets though. Donaldson has become known for putting the money he makes back into his ultra-expensive videos, some of which take millions to produce. He told a podcast in June that he reinvests "It is this approach to content that might begin to explain why the American YouTuber attracts such giant audiences - because it allows him to raise the stakes.
For example, Donaldson revealed to his Twitter subscribers in July that his latest video, which cost an estimated $3m to produce,. Even over the lifetime of the video, it would be unlikely to recoup the cost.
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