MPM Productions inks multi-year partnership with Universal Music Latin
“Many YouTubers do music, but few are accepted by the industry and the fans,” says Arellano. “One thing is to identify talent, and another is to have multi-hyphen talent: influencers who can develop as credible artists and be seen as such. There’s a lot of work to do.”
Pantoja, for example, recorded with several urban acts last year, including Lary Over and Ovy On The Drums. And in April, he released “Mi Plan,” featuring Noriel. "We're proud to say that our artists are paving the way for this business model to be successful,” adds Arellano. "These guys have shown a proven track record of not only finding these successful acts early on but also sticking with them to develop them and provide them with the strategy and resources they need to succeed and be great artists,” says Victor Gonzalez, president of UMLE. “UMLE is happy to be in business with MPM.
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