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. If box office tracking pans out, all three titles are set to have massive opening weekends that take the Thanksgiving box office to new heights. Given all the hype surrounding these three modern movies, it’s easy to give in to recency bias and assume this is the most crowded Thanksgiving timeframe ever for new movies. However, many previous Thanksgiving box office frames have been incredibly packed affairs, including the Thanksgiving theatrical landscape of 20 years ago.
However, Thanksgiving 2004 took this tendency to an extreme degree. The top five movies in North America were rated PG or G and were aimed at families. The fact that all five titles grossed at least $17.8+ million each reflects how movies aimed at similar audiences can simultaneously co-exist and even thrive. Adult-skewing movies didn’t quite fare as well over Thanksgiving 20 years ago, unfortunately.
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