A new horror movie ad featuring Hugh Grant has sparked outrage in Salt Lake City for using a missing persons poster style. The ad, promoting the film 'Heretic,' appeared at the airport and online, with some criticizing it as exploitative and unethical.
The kiosk ad, apparently timed to The Church of Jesus Christ of Latter-day Saints’ General Conference, is promoting the film “Heretic,” starring Hugh Grant .Alongside the sign’s question are photos of two women and a QR code, in the style of a missing persons poster. The giveaway is one word: “Heretic,” along with a date and a logo for the movie studio A24.a horror thriller about two missionaries — Sister Paxton and Sister Barnes — who meet Mr.
D. Christian Harrison, a Salt Lake City graphic designer, echoed that sentiment. ”This is really gross,” Harrison wrote, “and a violation of the public trust.”
Movie Marketing Ethics Horror Film Hugh Grant Church Of Jesus Christ Of Latter-Day Saints
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