Mountain basketball is back. The Utah Jazz listened to their fans and will release new jerseys and logos, set to be worn during the 2024-25 NBA season.
Lauri Markkanen, Keyonte George, Taylor Hendricks and Walker Kessler all sport the Utah Jazz's new purple, white and blue color scheme in revamped jerseys.
According to the Utah Office of Tourism, 85% of the state's residents live within 15 miles of the Wasatch Mountains, so reincorporating mountains into the team's jersey designs was something Smith and the Jazz wanted to do moving forward. "I think we're moving in that direction where it's like, 'Hey, this is who we are.' And if we're aligned on it internally and we feel like our fans are with it and our players are with it," Smith said,"then why are we going to wait?
Working with Doubleday & Cartwright, a consultancy and design firm, the organization knew it was going with purple as the primary color in the redesign but recognized something beyond standard black and white was needed to make the scheme pop. The official names of the team's new colors: Mountain Purple, Midnight Black and Sky Blue."You walk outside right now and you see that blue on the mountains with the white," Smith said.
For their association jersey this season, Utah is sticking with the white uniform used the past two seasons with the J-note number and yellow trim. That jersey will be used throughout the 2024-25 campaign.Utah's city edition jerseys in 2024-25 will be primarily purple with the recognizable mountain in the background and white Utah lettering and the number.
The ones the Jazz wore this season featured a purple mountain gradient with a Utah wordmark stylized like the Jazz wordmark from the late 1990s to early 2000s.
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