The Mountain is Calling. #DoTheDew Subscribe to MTN DEW on YouTube for fun clips, news updates, events coverage and more! http://bit.ly/1gwkpVg Connect with MTN DEW on social for updates on all things #DEWnation: ✅ http://www.instagram.com/mountaindew ✅ https://www.twitter.com/MountainDew ✅ https://www.facebook.
Mountain Dew has decided to launch a brand new campaign this week with the introduction of a new character: The Mountain Dude. In what looks like a series of ads, the company released two new outdoor sports-themed spots featuring a guy in a beard and a green fur coat showing up to take you to the mountain, where they play some sports with outdoor creatures.
Today, when so much can get in the way of getting together with friends, 'Do The Dew' is determined to remind us that the mountain is calling and inspires everyone to answer by gathering their crew for a damn good time. With the refreshing citrus kick, Mountain Dew leans into their rich history of engaging with fans outdoors, elevating any experience by creating uniquely epic moments.
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