JD Vance and Tim Walz have united over their shared love for diet Mountain Dew.
NEW YORK — “Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus.
“Mountain Dew appears ready to shake off the adrenaline rush that has defined the brand’s marketing for almost two decades, when a key strategy was to market Dew like an energy drink to an energy drink crowd,” Duane Stanford, editor and publisher of Beverage Digest, told CNN. Hardcore Dew fans might recognize the new logo slightly resembles the logo used in the 1990s, but Porcini told CNN that it’s “modernized and projected to feel the three-dimensionality” of the words, giving it a more current look with softened angles.
Mountain Dew has long been marketed as an energy drink because of its sugar and caffeine content, but the new look is meant to conjure up a “different kind of energy that’s coming from the outdoors,” Porcini said. Soda slumpRolling out a refreshed look comes amid a tough time for soda manufacturers. Drinkers are shifting their preferences away from sugary sodas and toward sparkling waters, hydration beverages and “better-for-you” alternatives.
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