The fantastic Edge Plus (2023) is the first Motorola phone we've fully recommended for a long time, and the company needs to see it as a new start.
Motorola needs to see the Edge Plus as a new beginning, a jumping-off point for a revitalized brand, and not just another phone in an ever-growing list of disappointing models.
Related But can you name another phone as genuinely innovative and successful in the market that Motorola has produced since then? Probably not. Even those you could possibly name come with masses of caveats. The 2016 Moto Z came at the height of interest in modular smartphones and introduced Moto Mods, which were expensive, not very good, and few and far between. It wasn’t long before Motorola gave up on them, and the public had already lost interest anyway.
Bizarre, confusing, and not very good If the nostalgic spin failed to convince anyone the Razr was anything more than a shadow of its former self, the state of the Moto G line is even worse. There are 13 different Moto G phones available in the U.S. and six in the U.K., all with only marginally different specifications, and each with a spurious “selling point” — gaming, a stylus, or long battery life — placed on it by the marketing team.
As a phone, it’s not bad at all, and up there with some of the recent Edge phones as being among Motorola’s better models. But its release and promotion were so botched it ended up appealing to absolutely no one, and many of the complaints leveled at its G and Edge models are still there, including no always-on screen and disappointing cameras.
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