Dorna's new commercial director believes MotoGP 'can be as good as Formula 1, if not better'. 'We're not afraid to steal the good ideas, but we'll have our own good ideas and hopefully they'll steal some from us.'
to replace Manel Arroyo as chief commercial officer at Dorna, having previously served as vice president of global sponsorship and media for the National BasketballHe was present at the Americas Grand Prix last week for the first time, with Dorna CEO Carmelo Ezpeleta describing his arrival to the series as"a new era in MotoGP."
F1 is now a business that generates more than 2.5 billion euro, according to Forbes data, and that in 2022 experienced a growth that exceeded 400 million dollars compared to the previous year. "I think we can be uniquely MotoGP. Listen, we'll steal some ideas from them. We're not afraid to steal the good ideas, but we'll have our own good ideas and hopefully they'll steal some from us."The purpose of his incorporation is to regain market and screen share, and to break into the younger generations, who have shown a certain disaffection for a product with an obvious sporting value.The challenge is enormous for Rossomondo, who is delighted with the opportunity.
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