Young sparked a new category of digital assets, yieldcoins, that sits at the intersection of DeFi rails and TradFi basis trades.
Young sparked a new category of digital assets, yieldcoins, that sits at the intersection of DeFi rails and TradFi basis trades.In a cycle obsessed with memecoins and dog tokens, Ethena Labs founder and CEO Guy Young built one of the biggest and most systemically important pieces of crypto plumbing.
taking inspiration from BitMEX co-founder and crypto guru Arthur Hayes — into a $15 billion protocol by expanding aggressively, cutting distribution partnerships across exchanges and onchain venues, pushing its synthetic dollar USDe and yield-bearing sUSDe into every corner of the market. The result was a new category of digital tokens, or yieldcoins, that lives at the intersection of DeFi rails and TradFi basis trades.recently that Ethena effectively kicked off a new era of crypto-native asset management, with yield being the main product. Ethena brought yield fully onchain, opening up a popular hedge fund trade — the ETH/BTC basis trade — to anyone with a wallet, wrapped in a simple $1-denominated instrument. If Van Eck is right, this could be a $500 billion to $1 trillion business line over the next decade-plus. Then, Young took Ethena one step further, entering the booming stablecoin issuance business and taking up the gloves against giants like Stripe and Circle. Ethena is helping crypto projects likespin up their own digital dollar tokens on top of Ethena’s infrastructure, as stablecoins continue to break into the mainstream as one of the biggest use cases for blockchains. As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M , followed by the SafeToken Protocol at $1.7M. GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month. Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B. Peter Schiff, the outspoken gold advocate and notorious bitcoin critic, has been vindicated by the market’s performance, cementing his stance after years of skepticism towards digital assets.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Most Influential: Pavel DurovThe Telegram CEO may stand as the most pivotal figure in the bona fide mass adoption of cryptocurrency.
Read more »
Most Influential: Sergey NazarovChainlink’s co-founder spent 2025 turning oracles, cross-chain messaging and CRE into building blocks for tokenized funds and on-chain finance.
Read more »
Most Influential: ZachXBTZachXBT still holds the crown as the crypto world’s pseudonymous Sherlock Holmes.
Read more »
Most Influential: Todd BlancheThe crypto industry praised a memo signed by Deputy Attorney General Todd Blanche directing the Department of Justice to end “regulation by prosecution.”
Read more »
Most Influential: Roman StormThe Tornado Cash developer’s trial this summer is evidence that the crypto industry is still severely lacking regulatory clarity.
Read more »
Rob Reiner: A Look Back at the Director's Influential CareerA retrospective on the career of director Rob Reiner, highlighting his work as an actor, director, and filmmaker, including films like 'This Is Spinal Tap' and 'Stand By Me'. The article also mentions his appearances at film festivals.
Read more »