Russian propaganda videos posted on social networks in the past few days are trying to appeal to Russian men through the narratives of patriotism, morality and upward social mobility.
In an attempt to attract more volunteers to the front, One of the videos, posted on December 14, features a young man who is choosing to fight instead of partying with his male friends and then surprises everyone by buying himself a car with the money he made from fighting on a military contract. In another video, posted on December 15, the former girlfriend of a soldier is newly impressed with his courage and begs him to get back together with her.
During a meeting with mothers of the mobilized in November, Russian President Vladimir Putin said that it was better to be killed fighting for the motherland than to drink oneself to death on vodka. In late September, Putin announced a “partial” military mobilization which saw more than 300,000 people across Russia mobilized as its war in Ukraine failed to make progress. The exact number of Russian soldiers killed and injured fighting in Ukraine has not been made public.
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