Morrisons sparks supermarket price war by slashing cost of hundreds of everyday items
MORRISONS has cut prices for hundreds of its products – sparking a price war with the other supermarkets.
The new initiative, which launches today, will see it slash prices on products such as washing capsules, beef mince, baking potatoes and chocolate digestives.The prices of the 500 products being cut include fresh food essentials, popular frozen food and household items and feature both Morrisons own brand products as well as other well-known brands.
The prices – which include 1kg of carrots now costing 50p rather than 60p - are also being rolled out on to its online shop too. Morrisons said the average reduction in price is 15 per cent – and more are planned in the coming weeks.Andy Atkinson, Morrisons commercial director, said: “We’re cutting the price of hundreds of our customers’ favourite items and are holding them low.Shoppers should make sure to compare prices before hitting the shops as Morrisons prices don’t beat all of the other supermarkets.Sainsbury’s is the most expensive out of the four with 60p for a kilo.
Both Lidl and Aldi don’t offer a full price list online so shoppers should visit their nearest store to check out their deals.
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