Morgan Wallen’s chart-domination strategy? Really long albums

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Morgan Wallen’s chart-domination strategy? Really long albums
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Morgan Wallen has become one of the most significant new stars across pop music. If 28 songs from his album land on the Hot 100 singles chart, he will set a new record.

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His outsize presence on the music charts reflects the popularity of his music—a slick combination of classic country songcraft, rock-guitar hooks andbeats. Over the past few years, Mr. Wallen has become one of the most significant new stars across pop music, breaking out with breezy hit singles and catchy album tracks .

"As it turned out, with the modern-day rules, there certainly was a strategy in having bigger track lists," Mr. England says. Mr. Wallen declined to be interviewed. Keith Caulfield, managing director of charts and data operations at Billboard magazine, says these changes help certain artists who stream well dominate the charts in a way they could not before. "The chart itself is tabulated in such a way in order to engineer longer runs now," he says. "Dangerous" was a huge commercial success, eventually landing 10 weeks at No. 1 on the Billboard 200. Then a video of Mr. Wallen making a racial slur went viral.

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