Morgan Swings For The Fences By Hiring Lamborghini's Chief Project Management Officer | Carscoops carscoops
begins a new era with former Lamborghini director Massimo Fumarola as its CEO. He begins the job as the brand which is famous for old-school building techniques eyes a future in a world dominated by electrified powertrains.
Lamborghini might be willing to dig its hooves in a little bit and stick to old-school engines or avoid turbocharging but Morgan is retrograde on a different level. Its vehicles make no apologies for looking like they’ve rolled out of the early 1900s. Wood is still extensively used and the cars are not really built to be all-out speed machines either.
That bucks modern trends like super-futuristic styling, hard angles and creases, and horsepower above all else. Morgan’s latest creation, , is the first clean-sheet design it’s built since 2000. Now it’s trying to determine a clear path for the brand in the electric age.Steve Morris, Chairman of Morgan Motor Company, said: “This is an extremely important appointment for the Morgan Motor Company. Massimo joins Morgan at a time when it is perfectly primed and positioned for future growth and further success.”
For his part, Fumarola seems focused on maintaining the brand’s long-standing principles. “I believe as long as whatever we do is about Morgan, in terms of being handmade, focused on driving dynamics and lightweight design, I don’t see any issue why Morgan shouldn’t move into a new era,” he said in a report from
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