The study of 1,500+ marketing professionals across the globe, including over 700 in APAC (the Philippines, Australia, Japan, India, Indonesia, Malaysia, Singapore), reveals that the majority of marketers in the Philippines (82%) believe AI will significantly change how they work in the next year, and 53% hope it will help them be more productive. The research found that 88% believe AI will support their work and help create space for teams to think innovatively.
In a year of rapid technological advancement, generative AI promises to present new ways for marketers to work.In the Philippines, 6 in 10 marketers are using the technology today, with more than half experimenting with tools such as ChatGPT. LinkedIn’s latest ‘B2B Marketing Benchmark’ report also finds that nearly 8 in 10 B2B marketing leaders globally plan to increase their use of generative AI in the next year.
As companies look to stay top of mind and leverage creativity to build memorability among audiences, AI will enable marketers to spend more time on higher-value work, such as engaging customers, and less time trying to find potential buyers. In the Philippines, marketers plan to use AI for day-to-day tasks, such as summarizing lengthy articles and videos , creating first drafts of written content and presentations , and helping them problem-solve .
Accelerate builds on LinkedIn’s other AI features, including automated placement, which delivers a 47% improvement in cost-per-conversion and Predictive Audiences, improving cost per lead by 21%. More marketers in North America, India, and Australia will have the option to try Accelerate in the coming weeks. LinkedIn plans to make Accelerate available globally in 2024.
With Accelerate, LinkedIn is bringing together several of its current automation features, including Predictive Audiences, to dynamically adjust campaign targeting so marketers can quickly and confidently reach buyers who are most likely to take action from the community of more than 950 million professionals on LinkedIn.
Marketers will get Automated Performance Summary Reports to help them understand campaign performance, including spend, cost per key result, impressions and clicks, and trends, like audience engagement, so that they can think more strategically about future campaigns.
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