This 'coffice' in Parkhurst, Johannesburg, trains baristas and helps them set up their own businesses.
Once Bloom Coffee employees have been trained, the company helps them set up their own coffee shops.Bloom Coffee is the latest “third space” to pop up on Parkhurst’s 4th Avenue – that space between your home and your office that’s perfect for enjoying good coffee while working on your laptop, holding business meetings – there’s a separate boardroom you can book by the hour – or having breakfast or lunch with friends during the work day.
But Bloom is much more than just the latest hip coffee spot to hit the Parkhurst strip. Here, owner Alan Gibson explains how the shop is also an entrepreneurial incubator, where employees are being trained to be future Bloom Coffee shop owners as the brand expands into new locations.Bloom is the latest venture from our company, Oko Vusa, whose goal it is to enable entrepreneurship in South Africa.
With Bloom, we’re teaching our employees what it means to run a business, with the ultimate goal of them opening up their own premises. So, once they’re ready to graduate from here, we find a space for them and help them set it up, and they then own it outright.We get startup funds from corporates who want to do enterprise development, and one of our clients liked the work we were doing for other companies.
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