Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ life
Young adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be aimed at teenagers – butResearch commissioned by publisher HarperCollins, in collaboration with Nielsen Book, the UK book industry’s data provider, suggests that a growing number of adult readers have been reading YA fiction since 2019. According to the report, 74% of YA readers were adults, and 28% were over the age of 28.
Literary travel blogger Julia Mitchell said reading has “frequently given the strength to keep on going when life is difficult. Jones thinks there are two reasons why YA could be classed as “self-care”. The first is that it is “often more accessible than a lot of adult fiction due to being written specifically for slightly younger readers, so reading for pleasure when you’re tired or stressed becomes less taxing.” The second is that “YA books are often heavily plot-driven, so as a form of escapism they’re perfect”.
Alison David, consumer insight director at HarperCollins, said the research “suggests wellbeing comes from more than the act of reading . The psychology of being a reader is enormously powerful.”Webber Tsang said she has noticed that it has become more “cool” for young people to call themselves a reader.
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