Spending on campaign ads is up $1 billion from four years ago, according to data from AdImpact, analyzed by NPR. The state that's been the target of the most money is Pennsylvania.
Spending on campaign ads is up $1 billion from four years ago, according to data from AdImpact, analyzed by NPR. The state that's been the target of the most money is Pennsylvania.Altogether, $10.5 billion has been spent on campaign ads in the 2024 election cycle, on races from president down to county commissioner, according to data compiled by the ad-tracking firm AdImpact and analyzed by NPR.Democrats have outspent Republicans, $5 billion to $4.
About $2.6 billion of this year’s total has gone to general election efforts, which started unofficially after Super Tuesday in March. Democrats have outspent Republicans in each of the seven states. The most, $578 million, went to none other than Pennsylvania. Each party spent more than a quarter of all their ad money in the Keystone state.The amount of money spent in the presidential election is remarkable compared to 2020, considering how much smaller the field of competitive states is and that Florida is out of the ad-spending picture.
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