Taylor Swift is among the top 3 artists ruling the catalog market.
The market share of catalog has actually been rising since 2014, back when sales still dominated the industry, when it accounted for just 35.8% of the business. Since then, the popularity of catalog has climbed steadily, until its big jump last year – when consumption in the category increased 19.3% and consumption of current music declined by 3.7% at a time when streaming continues to grow.
That shift seems to be holding: During the first six weeks of 2022, the top 100 had 22 catalog tracks, up from seven in 2020, and the average age of the 100 most streamed songs was 20 months old, compared with just eight months in 2020, according to aMost of this shift has been driven by on-demand audio streaming, where catalog accounted for 70.2% of consumption in the U.S. in 2021.
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