After Zack Snyder’s zombie thriller Army of the Dead debuted exclusively on cinema screens before a Netflix release, expect more streaming movie titles to play at the local multiplex. “…
“We’ve been able to do that and work some deals that have been agreeable to both parties during the pandemic and we’ll continue to experiment with that,” Gamble said. As Cinemark’s U.S. circuit is now fully reopened, company CEO Mark Zoradi discussed the post-pandemic impact of shortened theatrical windows after the major studios shifted movie titles to their streaming platforms while cinemas were shuttered during the COVID-19 crisis.
He added Paramount in effect has a 45-day window, and Universal has gone to dynamic theatrical windowing for its titles, with a 17-day theatrical release for small to mid-size movies and at least a 31-day, five-weekend cinema run for larger movies.Black Widow “Clearly the windows situation is reduced from what used to be 74 days, probably more in line with that dynamic window of the low 30s to the mid-40s,” he added as the Hollywood studios look to give tentpoles longer movie theater runs than small and mid-range budget films.
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