For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey.
Deloitte's 13th annual digital media trends survey found that 69% of respondents have at least one streaming video subscription, compared with 65% who have a traditional pay TV subscription.
Deloitte's 13th annual digital media trends survey found that 69% of respondents have at least one streaming video subscription, compared with 65% who have a traditional pay TV subscription. The finding underscores the continued popularity of services such as Netflix, Hulu and Amazon Prime, as more consumers become disenchanted with the high costs associated with cable and satellite packages.
“This is happening more frequently as more studios and TV networks are pulling content from the major streaming services to launch their own direct-to-consumer offerings,” the report said.Another source of frustration is the difficulty many streaming subscribers have in finding the shows or movies they want. The survey found that 43% of consumers give up on the search for content if they can’t find it within a few minutes.
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