More Bud Light-Dylan Mulvaney Fallout: Marketing Executive Out Amid Far-Right Uproar

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More Bud Light-Dylan Mulvaney Fallout: Marketing Executive Out Amid Far-Right Uproar
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Anheuser-Busch has been criticized by far-right personalities in recent weeks after partnering with the transgender TikTok star.

to AdAge, weeks after the brand was criticized and boycotted by far-right personalities for its marketing partnership with transgender TikTok star Dylan Mulvaney.Key Facts

Heinerscheid will be replaced by Todd Allen, who most recently served as Budweiser’s vice president for global marketing, Anheuser-BuschAnheuser-Busch also revamped its marketing staff so that senior marketing employees are “more closely connected” to the “brand’s activities,” a spokesperson said.on social media indicating Bud Light sent her a can with her face on it to celebrate her one-year anniversary of publicly identifying as transgender.

That caused several conservative personalities to criticize the brand, including Kid Rock, who posted aSome Anheuser-Busch facilities have received threats of violence in recent weeks, to CNN, though the company said it has prioritized the “safety and welfare of our employees and our partners”

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