The moment Lady Gaga as Patrizia Reggiani crosses her heart and swears to “Father, son and House of Gucci,” director Ridley Scott struck a kind of Hollywood gold.
To me, it was a telenovela but not quite enough of one, with the actors committing to satire in varying degrees. Gaga was riveting . And whether you think Jared Leto’s approach was brilliant or it bombed, he was so in the zone, he was practically unrecognizable in the role.
From a broader perspective though, the film succeeds in putting the family back in Gucci. So many brands today are trying to claim a generational legacy, but very few, aside from Missoni perhaps, actually have the feel of a family business. There are some odd bits — Leto pissing on a Gucci scarf, and a weirdly unnecessary Anna Wintour cameo, as if it wouldn’t be a movie about fashion without her.
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