Monsters mashed: How Universal Studios fumbled its Dark Universe franchise

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Monsters mashed: How Universal Studios fumbled its Dark Universe franchise
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With characters like Dracula, the Wolf Man, and the Mummy, it seemed Universal had a winning franchise—then everything went sideways

It was supposed to usher in a new age of gods and monsters, unleashing a new billion-dollar franchise for Universal Studios just as the studio’s Fast And Furious series was heading into its final lap. Bringing together the Universal Monsters—including the likes of Dracula, Frankenstein, the Wolf Man, and the Mummy—to create a new horror universe should have been an easy win for one of Hollywood’s most storied movie studios.

And so, as these films tanked while superhero films, reboots, and Fast And Furious entries kept climbing to higher and higher box office numbers, a Dark Universe was broached. Dracula: Untold was a precursor to The Mummy, not officially part of the Dark Universe branding, but not entirely outside of it either. The film, which tells the origin of Dracula, with Luke Evans as the vampire warlord Vlad the Impaler, was a taste of the approach that would saddle the Dark Universe.

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