Martínez joins El Estudio just after the Mexico City-Madrid label has scored worldwide this year with Amazon MGM Studios title ‘Vengeance.’
Martínez’s oversight includes creative strategy, development and production of film and TV projects and the corporate consolidation of El Estudio. Jim Sheridan’s ‘Re-Creation’ Closes U.S. With Kino Lorber While Latido Sells Pregnant Trans Man Drama ‘9 Moons’ to Half the World , an iconic TV executive on Spain’s modern TV scene behind “Money Heist” and “Locked Up,” has joined the Established in 2020, El Estudio has offices in Madrid and Mexico City.
Martínez will serve as El Estudio’s director of contents in Spain. Her oversight includes creative strategy, development and production of film and TV projects and the corporate consolidation of El Estudio in Spain.
At 80, John Lithgow Makes Tony History as Oldest Male Acting Winner and Sets a 53-Year Record El Estudio’s launch coincided with the build of peak TV as Hollywood’s studios and local operators scrambled to catch up with Netflix in grabbing market share in a global SVOD subscription market of seemingly limitless growth.
Spearheaded by Cruz, El Estudio has placed multiple titles with Netflix , TelevisaUnivision streamer ViX and Amazon Prime Video at Mediaset España where she served as deputy head of fiction and the head of fiction over 2001-2006; or ambitious series made for Spain and international markets as the latter opened up to Spain originals which she executive produced at Atresmedia TV over 2006-17.
As peak TV began to explode, Martínez championed series with an ever larger cable edge, whether “Locked Up” or “Money Heist,” which recut by Netflix for international audiences became its very first global non-English language blockbuster. At Atresmedia Studios over 2017-2000, incorporated into Buendía Estudios from 2020, Martínez has also championed a new generation of creators, most notably Javier Ambrossi and Javier Calvo , backing their “Veneno,” a U.S. hit on HBO.
Martínez announced in early February that she was departing Buendía Estudios for independent production.
“I’m confronting this new stage with large illusion and sense of responsibility,” said Martínez. “I’m joining a company with a very clear identity, large creative ambition and strong international vocation. I’m highly motivated about contributing to the growth of El Estudio in Spain and supporting projects which connect worldwide. ” “It’s a privilege counting on Sonia at El Estudio.
I’ve followed and admired her work during years,” Cruz added.
“Her experience, creative vision and profound knowledge of the industry will be key for the new stage. Her incorporation reenforces our objective of constructing a benchmark company in the creation of Spanish-language contents from Spain and Mexico for the world. ”
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