The Milan-based group recorded strong first-quarter sales lifted by strong double-digit growth of its direct-to-consumer channel.
brand amounted to 604.8 million euros, up 28 percent at current and constant exchange compared to 473.4 million euros in the first quarter of 2022. In a conference call, Luciano Santel, the group’s chief corporate and supply officer, said the Moncler brand’s April sales were performing in-line with the first quarter of 2023.
Ruffini said the company is “extremely satisfied” with the results posted in this first part of the year.“Both our brands recorded strong double-digit growth in the d-to-c channel, reflecting their very solid momentum, a strong connection with consumers and the excellent execution of our strategy.
In the first quarter of 2023, the direct-to-consumer channel for the Moncler brand reached revenues of 501.5 million euros, up 34 percent compared to the same period of 2022, driven by a strong performance in both physical and digital channels. As of March 31, there were 255 directly operated Moncler brand stores, an increase of four units compared to Dec. 31, including Dallas, London Heathrow and Seoul HD Mok-dong., grew by 4 percent to 87.8 million euros, representing 72.
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