The label's new bespoke personalization lets you choose colors, styles, logos, fonts, monograms, and more.
The gleaming slopes are perfectly poised for self-expression, a blank canvas for show-off freestylers, schussing snowboarders—and, of course, a great showcase for medal-worthy style feats. My early attempts at ski style were formulated on trips to Sweden on school breaks when my sisters and I lavished zinc oxide rainbows over our faces .
There are two quilted jacket designs ready to personalize, both of them inspired by the iconic glossy and puffy Maya. “It’s the original Moncler—the first jacket we made, in 1952,” says chairman and CEO Remo Ruffini from his office in Milan. “Of course, it’s not exactly the same—we have improved a lot in terms of technology, weight, and quality.
Ruffini, a consummate sportsman himself—he skis everywhere from Courchevel and St. Moritz to Jackson Hole and Aspen—doesn’t see this new service as about fashion per se but about “freedom—it’s what I want to give our customers.” Over the summer, friends of the house, including Sarah Andelman, Fabien Baron, and Karl Templer , have given the service a sort of trial run. “Sarah did a great job,” Ruffini says of the legendary Colette founder and creative consultant.
There’s a felted logo-bearing pocket on the one sleeve, and that’s status enough for me, but you can also emblazon a larger logo, text, or a symbol—snowflake, heart, star, lucky clover, sun, flame, or cloud—as you wish. Experimenting with my monogram, first modest-sized on the chest and then larger on the back, I settle on a gothic font on the arm in blue, playing on my après-ski reveal: an endorphin-popping, sky blue lining.
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