Moncler Genius releases Simone Rocha collaboration! Read more:
in Milan. The Genius project started with Moncler’s CEO, Remo Ruffini, who wanted to revolutionize the existing fashion model. The brand fuses 8 creative directors under one brand's voice, ignoring the traditional method of bi-yearly, seasonal releases. Early last month, Moncler Genius dropped its Palm Angels collection from designer. Today marks the second release from its most recent collaboration generation: Simone Rocha, with whom they created 4 Moncler Simone Rocha.
Simone Rocha based this collection in nature. Rocha said of her work in a statement, “The set is outdoors—they are in a forest of silver birch trees—and I was thinking about Girl Guides protecting themselves against nature . . . the idea of camping and tents almost becomes their protection.” She emulates this concept through a lens of contemporary femininity and expert construction.
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