Susie Hojel created her Chile Crunch in 2008 and tried to fight David Chang's use of her trademarked name after she beat Trader Joe's.
Susie Hojel created her Chile Crunch in 2008 and tried to fight David Chang's use of her trademarked name after she beat Trader Joe's.Celebrity chef and Momofuku founder David Chang has the food world in an uproar . This time, it's over the term"chile crunch." The headlines are all about his company sending cease-and-desist letters to small businesses using that name for their products, but the roots of this battle go back to a Denver-based brand.
"They approached me to make it," she says, adding that after she turned down that offer,"they asked to do a private label. I said, 'Here's my price,' and they said it was too expensive." When Hojel later saw that Trader Joe's had launched a product called Chile Onion Crunch, she sent her own cease-and-desist letter.
After that,"I went back and added 'incontestable' to my trademark," she says, referencing a designation that can be attained only after holding a trademark for five years. And then she went after Momofuku, which had launched its Chili Crunch in 2018."Again, it's a huge company with a stable of lawyers," Hojel says.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
David Chang’s Momofuku ‘Chili Crunch’ Trademark Controversy, ExplainedRachel Askinasi is a reporter covering the food industry including restaurants, trends, agriculture, industry news and more.
Read more »
Right-hander Austin Adams acquired by Oakland Athletics from New York MetsRight-hander Austin Adams was acquired by the Oakland Athletics from the New York Mets for cash. The 32-year-old agreed in November to a one-year contract for $800,000 while in the major leagues and $180,000 while in the minors and the chance to earn $500,000 in performance bonuses for games pitched: $100,000 each for 15, 25, 35, 45 and 55.
Read more »
Acquired blood mutations cause acute kidney injury via dysregulated inflammationAcute kidney injury affects one in five hospitalized patients and can lead to lasting kidney damage or death. We show that clonal hematopoiesis of indeterminate potential — a common age-related condition caused by blood cell mutations — increases the risk of acute kidney injury in multiple cohorts of human patients and in mouse models.
Read more »
Professional Hair Care Platform Beautynova Is Being Acquired by PAI PartnersPAI Partners is acquiring professional hair care platform Beautynova.
Read more »
Justin Fields traded to Steelers; newly-acquired Russell Wilson expected to be starting quarterback: reportsDespite signing Russell Wilson to a one-year deal earlier this week, the Pittsburgh Steelers have reportedly acquired Justin Fields from the Chicago Bears.
Read more »