NFL teams aren’t the only ones competing for a spot in Super Bowl LVII
.Molson Coors Beverage Co.’s first Super Bowl ad in more than 30 yearsWhen Molson Coors execs learned its competitor, Anheuser-Busch InBev, had ended an exclusivity agreement to advertise during the Big Game, it took them “less than a minute” to decide to buy a commercial spot, said Marcelo Pascoa, vice president of Coors Global Marketing. AB InBev has maintained beer advertising exclusivity since 1989.
“I think it was 48 seconds if I’m not mistaken. It was a very simple decision for us,” Pascoa said. “Now when it comes to what we’re actually going to be doing for spot, that’s a completely different game.”in its portfolio. But two of the best known, Coors Light and Miller Lite have been waging a friendly competition within their parent company’s walls for the chance to be featured in the 30-second ad, according to Pascoa“The truth is it’s expensive,” Pascoa said.
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