In the end, you can’t forget about craft beer. Molson Coors, which has worked to generate consumer interest in its return to Super Bowl advertising after more than three decades away from the…
Molson Coors, which has worked to generate consumer interest in its return to Super Bowl advertising after more than three decades away from the Big Game, raised some eyebrows with an ad in the second quarter that squeezed in a mention of itsbeer after spending weeks making consumers think the company was mulling a battle between its two flagship brands, Coors Light and Miller Lite.
Molson Coors is making the most of a single Super Bowl spot, using a storyline to generate interest in many of its brews, even as rival Anheuser-Busch InBev bought an array of spots for brands that ranged from Michelob Ultra to Busch Light to Bud Light. Weeks before the game, the company took out a full-page ad in The New York Times implying it was mulling whether to devote more time to one of its two biggest brands, Coors Light or Miller Lite.
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