Molson Coors acquires Detroit-based Atwater Brewery, in the latest brewery sale. craftbeer breweries beertwitter Miller MillerCoors
as further obscuring the value of the Brewers Association label of “craft brewer.”
Today, however, it’s Molson Coors making the headlines, via its craft division Tenth and Blake Beer Co. Their acquisition of Atwater hands them the fourth-largest craft brewery in the beer-rich state of Michigan, which produced more than 23,000 barrels in 2019. That would be down precipitouslyof more than 48,000 barrels in 2015, suggesting that perhaps Tenth and Blake saw an opportunity to pounce on a flagging brand.
“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake in a statement. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across other core Great Lakes states.”
Terms of the deal were not disclosed, as has become increasingly common in brewery acquisitions. Atwater, meanwhile, was originally founded in’s Rivertown district in 1997 as the Atwater Block Brewery, located directly across the street from the non-operational Stroh’s brewery in Detroit. Molson Coors says it’s known for “modern ales” such as wheat ale Dirty Blonde and the Vanilla Java Porter, but many beer fans will recall the brewery for its many German-style lagers over the years.
“Today is a great day. It’s a big day for me personally and for our employees and our brand,” said Rieth in a statement. “We’re really excited to partner with Tenth and Blake and Molson Coors, which will help us take Atwater to the next level. For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born inTenth and Blake has not acquired a U.S.
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