The designer chats about her new bridal collection, which is anything but traditional.
Today, Ssense debuted a new wedding capsule that challenges classic notions of a nuptial-ready wardrobe.A follow-up to the retailer’s smaller bridal capsule soft-launched last year, the new offering includes pieces from 17 designers and brands, including Bode, Ashley Williams, Chopova Lowena, and Vaquera. Each collection speaks to a wide range of wedding attire, from flower-girl dresses to gowns, suits, veils, garters, shoes, and other accessories.
She agrees it’s important for anyone getting married to listen to their own instincts when preparing for their big day, especially when it comes to fashion.In general, Goddard says, “brides are far less traditional” right now and “don’t just wear one dress anymore. It’s often about multiple looks.” She adds: “I believe it’s so important for brides to feel very special on their wedding day, but essential that you don’t wear a cut or a style that is totally unfamiliar to you.
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